A Brand
new App
Experience

design for Karma Group’s digital platform, creating a refined and luxurious user interface that communicated exclusivity and elegance. Drawing inspiration from high-end travel and hospitality aesthetics—similar to the tone set by Fleava's own design—I developed a visually rich, interaction-enhanced experience that balanced sophistication with usability. I presented high-fidelity screens and immersive motion prototypes to my Creative Director, then translated these into interactive walkthroughs that helped stakeholders clearly grasp the intended feel and flow. From soft scroll effects to elegant hover transitions, each interaction was designed to elevate the brand experience from the first click.
Credits
agency
fleava
Creative Director
Lewis webber
UI/UX and Interaction
Eldad Baltaszar
Project manager
ANandra
Developer
Vico Ernanda